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  <description>Marketing a war is serious business. And no product requires better brand names than one that squanders vast quantities of resources while intentionally killing large numbers of people.
The American trend of euphemistic fog for such enterprises began several decades ago. It's very old news that the federal government no longer has a department or a budget named "war." Now, it's all called "...</description>
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  <first-name>Norman</first-name>
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  <last-name>Solomon</last-name>
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  <short-title>Branding new and improved wars</short-title>
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