Newspeak in the 21st Century - A Must Read for Freethinkers
A Must Read for Freethinkers
In Orwell's dystopian novel, 1984, "newspeak" refers to the official language of an imaginary totalitarian state which makes only certain thoughts thinkable. This was Orwell's warning that the greatest threat to the most basic of freedoms (freethinking) could emerge from the radical left. However, as the outspoken public intellectual, and founder member of the Australian Humanist Society, Alex Carey, has pointed out in his work on propaganda-managed democracy -
"Orwell warned that a crude and brutal totalitarianism would come from the Left of politics and subvert the liberal democratic freedoms we are all supposed to enjoy. Such a prospect is no more than part of the communist craze of the twentieth century, for while the freedoms of liberal democracy are certainly threatened, the danger has always come from the Respectable Right." Carey continues adding "With the growth of corporations and democracy there came a vast growth in corporate propaganda as a means of defending corporate interests against democracy."
Conventional wisdom (to which Orwell's 1984 conforms) holds that propaganda and indoctrination are the main instruments for social control employed within totalitarian regimes whilst citizens of democratic societies are free to make up their own minds. The opposite is in fact true, as Noam Chomsky has pointed out in his discussion on the basic means available to elites in different systems for keeping the general public in line -
"In what is nowadays called a totalitarian state, or military state, it's easy. You just hold a bludgeon over their heads, and if they get out of line you smash them over the head. But as society has become more free and democratic, you loose that capacity. Therefore you have to turn to the technique of propaganda."
"The logic is clear", Chomsky continues, "Propaganda is to a democracy what the bludgeon is to a totalitarian state".
The logic of this argument is one reason to believe that conventional wisdom has it wrong. In fact if the argument is correct that is exactly what we would expect. What becomes conventional wisdom is nothing more than the end result of the indoctrination and propaganda systems. However, if people are to be convinced by this argument they will rightly insist on supporting evidence.
People who are looking for such evidence could not do better than to read Media Lens editors' new book - Newspeak in the 21st Century. In it David Edwards and David Cromwell present hundreds of examples of systemic media deception, doubles standards and out-and-out lies that they conclude "reveal modern corporate journalism as a deceptive and highly destructive sham."
All of the major issues are covered with sections on Venezuela, Iraq and Iran, Israel and Palestine. There is also an A-Z of BBC Propaganda plus much more, all of which manages to be informative, shocking and entertaining. At the end of the book there is also an intriguing chapter that is largely informed by Buddhist philosophy. Readers may wonder whether this chapter really belongs in this book. They may ask themselves what ancient Buddhist teachings have to do with contemporary media issues. Part of the answer may well be simply that Buddhism has a strong tradition of freethinking. To this, however, the authors point out an additional connection -
"... we passionately believe that without recognising the psychological depth of self-concern, progressive movements have little real hope of challenging the deeply entrenched forces of greed and hatred in ourselves and in the world around us."
Clearly the authors are not satisfied with simply exposing the propaganda function of the media in the service of power. In addition to this they also feel it necessary to present an alternative approach to journalism which requires a different mindset, the result of which is a media with what they call a "bias in favour of compassion".
What's baffling about this proposal is that the authors know full-well that journalists who have a "bias in favour of compassion" will be filtered out - i.e. lose their jobs - and someone else with a bias towards serving power will replace them. What becomes very clear pretty quickly is that seriously addressing this problem means replacing the state-corporate system, of which the establishment media are an important part, with an alternative political and economic system.
The issue of alternative systems does come up in the book but the authors choose not to address it. Instead they, uncharacteristically, side-step the challenge of proposing an alternative by dismissing the issues as a "googly".
For example when Guardian editor Alan Rusbridger comments - "It is always useful to ask your critics what economic model they would choose for running an independent organisation that can cover the world as widely and fully with the kind of journalism we offer" - Media Lens editors respond "we have often noticed that the question, ‘Well, what's your alternative?', is often a fallback position after sheer weight of evidence has forced someone to abandon their attempts to deny the existence of a problem."
Now it may well be true that this is a "fallback position" but nevertheless the question of an alternative system remains valid and critics of the establishment media who fail to propose an alternative will, with some justification, continue to be ignored. Media Lens editors correctly observe -
" ... all too often, the underlying conviction that no credible alternative exists remains. The implication is that a problem without a solution is not a problem; it is a fact of life."
And that is exactly right! Without proposing an alternative politico-economic system that could accommodate and facilitate a good media system, where journalists could actually do their jobs properly, criticism of, and arguments against existing media lose much of their power. The bottom line is that if there is no alternative to state / corporate media then the criticisms can, quite reasonably, be dismissed as an unfortunate "fact of life".
Fortunately such an alternative does exist. In discussing media production under capitalism Michael Albert describes a system in very similar terms to that presented by Media Lens. He writes -
" ... in contemporary society, journalists and information are constrained by capitalist economic dictates and a concordance of interests between the state and other powerful social institutions. That journalism reflects imposition of content by corporate and state power is evident every day all around us."
Importantly, however, Albert goes on to sketch out how journalism might work in an alternative system he calls participatory economics (or parecon for short). He makes the following general points -
First, in a parecon, within journalistic and information handling institutions there are no hierarchies of wealth and power. Those working in the industry, whether writing or otherwise, do not occupy dominant and subordinate positions that they rationalise and justify. They work at balanced job complexes. They have self-managing power. They earn for socially valued work according to the duration, intensity, and onerousness of their labour. They have no structural reason to see themselves as systemically morally better or worse than others, and no hierarchical position to defend. They have no elite class allies and advantages to hide or defend or enlarge against subordinate classes. Parecon removes the key biasing variables present in capitalism by eliminating personalities and consciousness systematically bent on protecting and defending elite interests at the expense of subordinates. Parecon has no privileged class.
Second, the education people experience does not curb their curiosity or systematically bias their knowledge of history and social relations. In this dimension, too, there are no social structural forces bending people's experience against the honest portrayal and assessment of events. There is no myopic and elitist education to limit those writing or disseminating information.
Third, in a parecon, there is no paid advertising, no sale of audience to advertisers. Media workplaces do not seek profit or other surplus, either. The media don't sell audiences to producers. They amass, generate, and disseminate information, analysis, and vision. The media motive is communication. Incomes are earned for work socially valued by free and capable audiences. Media workers earn equally with everyone else throughout the economy.
Finally, there are no centres of disproportionate power that bend events to their will and compel coverage to accord with external requirements. At the same time, there is no reason to expect ideological uniformity.
The main point, according to Albert's vision, is that "in the future as now, information media will remain part and parcel of the elaborate, protection, and correction of social practises and structures. What will change is the character of those practices and structures, which in turn will change the internal dynamics of the information media and their product."
My basic point is that as long as the media debate is allowed to fluctuate between the narrow options of state sponsored media (as in socialist societies) verses corporate sponsored media (as in capitalist societies) critics of media performance and advocates of freethinking will make little progress. It is therefore vital that in addition to their analysis media critics (like Media Lens and their supporters) propose a third option (such as parecon) that could actually allow journalists to fulfil their professional and social obligations.
Alex Carey - Taking the Risk Out of Democracy.
Noam Chomsky - Media Control: The Spectacular Achievements of Propaganda.
Michael Albert - Realizing Hope: Life Beyond Capitalism.



carl, parecon and journalism
By McGehee, Michael at Nov 02, 2009 15:01 PM
carl,
in albert's book 'realizing hope' - which came out more than 3 years ago and was put in article form on this site in spring of 2008 - is a chapter called 'parecon and journalism.'
journalists, like all other workers, would belong to workers councils, have balanced job complexes and get remunerated for effort and sacrifice.
how remuneration would be done - whether in the form of tender notes or a debit card system - is not explicitly stated because that is a particularity left to whatever society that builds a parecon. parecon is not a blueprint system. it is the basics of ownership, allocation, remuneration and division of labor.
the comment about choosing consumption items and going to pick them up from a store suffers from a similar misunderstanding.
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Greater reach
By Davidson, Carl at Nov 01, 2009 13:49 PM
Z-Net as a model is OK for reaching a militant minority, or at least a sector of it.
But to reach an emerging progressive majority, we're going to need more, and that will include some 'intelligent compromises' regarding revenues from advertising.
I suggested the LA Weekly as an 'intelligent compromise.' They sell a lot of ad space to futons sellers and bars and such, make money, and deliver solid left-progressive content to 120,000 plus for 'free.' (Nothing is really free, of course. You pay by looking at the ads).
If we had one or two of these in 100 cities, we could hire staff, pay writers, link them with a news service, put them on local internet radio stations, combine them with political campaigns, electoral and nonelectoral, and begin to make some waves.
But we'd need some good ad sales people and some good business managers to get the ball rolling.
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Re: Greater reach
By Evans, Mark at Nov 02, 2009 07:37 AM
What constitutes an "intelligent compromise" is determined by our long-term objectives for a post-capitalist economy. If we are working towards market socialism then selling ad space makes sense. However, if we are working towards a vision of a post-capitalist economy that replaces competitive markets with a co-operative process between workers and producers (participatory planning) then it is not such an intelligent choice.
I think your characterisation of Z is inaccurate. But I agree that we do need a media that reaches an emerging progressive majority - and that is part of what Z are trying to do. However I think that to reach-out more effectively such media need to be growing in parallel with a popular and participatory movement - which again is what Z are trying to do (see the ReSoc project as an example).
I describe what this could look like in my reply to Albert's ReSoc essay "Imagine and then Act" -
http://www.zcommunications.org/znet/viewArticle/23043
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Media is still a business
By Davidson, Carl at Oct 16, 2009 06:52 AM
Azulay's piece confirms my own view that media with staff paid a living wage is difficult to main on selling subscriptions for news and commentary alone. Most news publications, especially progressive ones, are a combination of ad businesses, charities and hobbies of rich people. And by charities I not only mean grants, but also party publications wherein members contribute to keep them afloat.
I'm not saying this to claim it can't be down. LA Weekly is a good example. It has left progressive content, well over 100,000 circulation at free newsboxes and drop-off points, and pays its staff at least a living wage of better. But its mainly an ad selling business. The futon merchants, sex and personal ads and music scene clubs really don't carry much about its politics, so long as you reach the demographic they're interested in.
No structural reason why, say, a collaborative of trade unions and independent political groups couldn't buy these up and have and even more effective left-progressive public voice, and provides some jobs and make a few bucks as well. But they would be using the market.
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Re: Media is still a business
By Evans, Mark at Oct 17, 2009 11:36 AM
Carl - if what you are saying is that progressive media is a difficult business, that businesses need to be financially viable and that markets exist, then I think you are right ... but who disagrees with that?
The important point that I try to highlight in my review is that when progressives criticise the establishment media for serving power and understand that this problem is systemic in nature (as the authors of Newspeak do) we also need to be able to answer the perfectly reasonable question - "what's your alternative?" If we (the social justice movement) continue to fail to answer this question we should not be surprised if people don't take us very seriously.
Some within the social justice movement still advocate centrally planned socialism as an alternative to capitalism (which is the root cause of the problem of corporate sponsored propaganda). However, socialistic media of this kind is in many ways worse than what we experience under capitalism. Corporate sponsored propaganda that serves the interests of elites is simply replaced by party-line propaganda that serves the interests of elites. Either way, freethinking goes out the window.
If capitalistic or socialistic media are the only options on the table then I understand why journalists working within a capitalist economy, who are being criticised by the left, dismiss or ignore their critics. However, if an alternative exists that actually addresses the problem then our criticisms can be backed-up with proposed solutions.
My feeling is that a participatory economic system would facilitate a mass media that would allow journalists to meet their professional and social responsibilities.
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Re: Re: Media is still a business
By Davidson, Carl at Oct 17, 2009 16:11 PM
My alternative to the current order is the worker controlled variant of market socialism, but the media within it--private, nonprofit and/or public, still have to pay their bills and staff and come out in the black, at least in the longer run.
As for current alternatives, I thought one of the weaknesses of Azulay's online news was that it didn't sell ads or own related businesses, but tried to survive by subs and donations alone. I tried to suggest a workable alternative, not only for the future, but also in the present.
I think socialism has to do a degree on centralized planning to allocate resources for green energy infrastructure--the smart grid needs global copperation and planning--and other matters related to eliminating the drastic inequalities across the country and the globe. But the last thing we need is a state monopoly on media in any society.
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Re: Re: Re: Media is still a business
By Evans, Mark at Oct 22, 2009 07:17 AM
Carl – I think we agree on some important issues. For example, you write "the last thing we need is a state monopoly on media in any society" and I agree. I think we would also agree that we also don’t want corporate sponsored media. These are important areas of agreement.
However, there are also important areas of disagreement. For example, you write "I thought one of the weaknesses of Azulay's online news was that it didn't sell ads". You also say that alternative media should "be using the market".
Here I disagree. What I am interested in is a media that promotes freethinking. To introduce ads as a source of revenue is to introduce one of the 5 filters from Herman and Chomsky’s propaganda model. Also for the mass media to operate within a competitive market context forces the media to appeal to the lowest common denominator. Diversity of opinion is therefore threatened in the struggle to survive.
Participatory economics would avoid these problems by proposing alternative institutions that can accommodate an alternative media that in turn would foster freethinking.
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Re: Re: Re: Re: Media is still a business
By Davidson, Carl at Oct 22, 2009 12:29 PM
No, we don't agree. What is 'corporate sponsored'? There are hundreds of thousands of incorporated businesses that produce decent and relevant products or services that a progressive news outlet could easily run ads for and get revenue from. How about book publishers? Or say, Gamesa, the Spanish firm that produces wind turbines? Why wouldn't progressive news outlets take ads fro them, not to mention local clubs, movies, theaters, restaurants and so on?
The point is that you have to segment the business world, not just do a blanket rejection.
That is, if you want to not be just a charity or a hobby of rich people or something that you have to wait for a Parecon future to realize
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Re: Re: Re: Re: Re: Media is still a business
By Evans, Mark at Oct 27, 2009 07:13 AM
What we agree on is that we don't want a state monopoly on media because we know that such a media would function as a blatant propaganda system. What we want instead is a media system that nurtures freethinking. Unfortunately corporate sponsored media also acts as a propaganda system - although in a different and a more subtle way than that of a state monopoly. For examples of such a system in operation see the work of Media Lens, who wrote the book I reviewed here.
Now I appreciate your point regarding not wanting to be a "charity or a hobby". However, I think that if we want to move towards the kind of economy that could facilitate a desirable mass media we need to develop vision and strategy for socio-economic transformation and not just consider how progressive media can survive in a competitive market place.
To actually address the problems associated with media / propaganda requires that we take a radical approach that actually gets to the root of the problem - and competitive markets are a part of that problem, as is the hierarchical division of labour, as is private ownership, as is authoritarian decision-making, as is remuneration for power / ownership.
Parecon offers radical solutions to all of these root problems.
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Re: Re: Re: Re: Re: Media is still a business
By Davidson, Carl at Oct 29, 2009 07:13 AM
I don't want a state monopoly because we need diversity, a hundred flowers blooming, to have democracy. Subject, of course, to the laws of libel and the rather high bar of 'fire' in a crowded theater.
But 'propaganda' to me is not a pejorative. It means taking many ideas and making them clear to a relatively small number of people, in contradistinction to agitation, which takes one of a few ideas, and make them clear to a much larger number of people. This is the classic Leninist use of these term, for sure, but I find it very useful. The work of getting PareEcon itself spread around or implemented requires propaganda work, as well as the broader use of agitation. Z-Net itself is an instrument of agit-prop.
But by posing ParEcon as the solution here, you're begging the question, which is how can we create a viable media NOW that will help get us to a new order, whether Economic Democracy, ParEcon or some other successor system. I think even Albert would agree that his operations are only ParEcon to a degree, since they still have to make purchases and pay bills in a market economy.
My experience with selling ads for 'alternative' newspapers is that the bars, clubs and futon sellers could care less about our politics (which were quite left). All they wanted to know was whether we reached the 'right demographic', how many issues we printed, and what zipcodes we distributed them in.
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Re: Re: Re: Re: Re: Re: Media is still a business
By Evans, Mark at Oct 31, 2009 09:05 AM
Okay – so we do agree on some important points. We both reject state monopoly of media because it undermines meaningful democracy. We also both recognise the need for diversity of media output for a healthy democracy. We should also recognise that corporate sponsored media narrows and homogenises media output and therefore undermines meaningful democracy.
Now it is true that all media has, to some extent, a propaganda role. But the real point has to do with when the media system, as a whole, has a propaganda function that serves elite / class interests – that is the important issues.
You ask "how can we create a viable media NOW that will help get us to a new order"? I would say that the best example of a viable media in operation today is ZCom. That is not to say that I disagree with you when you say that "Albert would agree that his operations are only ParEcon to a degree, since they still have to make purchases and pay bills in a market economy." There are always compromises involved in running alternative media, it’s just that we have to make intelligent compromises bases on our long term objectives – which I think Z staff do well.
For me however, the bottom line is that to solve this problem (like so many other problems) requires radical social transformation. This means that any progressive media needs to be involved in, and part of building, a popular and participatory movement. Again, the best example of this that I know of is Z.
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Media is still a business
By Davidson, Carl at Oct 09, 2009 13:28 PM
PARECON still doesn't answer how journalists would be paid, how much and where the revenue comes from.
Z-Net/Z-Mag, I'm guessing, runs on some PARECONISH principles. I don't know much about is finances, but I'd guess that most of the writings on the Z-Net site are not paid.
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Re: Media is still a business
By Evans, Mark at Oct 10, 2009 11:51 AM
Hello Carl -
Journalists in a participatory economy would be remunerated by the same means and by the same criteria as all other workers.
Contrary to what you say there has been quite a lot written on the subject - much of it available free on this site.
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Re: Re: Media is still a business
By Davidson, Carl at Oct 10, 2009 15:11 PM
That's not what I meant. In the ideal Parecon world, no one is really 'paid', but makes their list of what their needs are and, if approved, they pick up their goods from the common stores, where they have a credit line according to some formula with a factor about how difficult the job was for them and how hard they worked at it.
I'm talking about a more mixed economy. How does the journalism/news/infoshop obtain its revenues to meet all its expenses, including paying its journalists?
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Re: Re: Re: Media is still a business
By Evans, Mark at Oct 14, 2009 05:47 AM
Carl - you might find Jessica Azulay's ZSpace helpful in answering your questions - http://www.zcommunications.org/zspace/jessicaazulay
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Re: Newspeak in the 21st Century - A Must Read for Freethinkers
By Emersberger, Joe at Oct 07, 2009 14:01 PM
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Re:
By Evans, Mark at Oct 09, 2009 07:05 AM
Hi Joe –
You are right that Edwards and Cromwell do touch on the issue of alternatives in their work. However, as people who understand that the media problem is systemic to the politico-economic system they / we need to address the problem at that level. This means developing and advocating alternative political and economic systems that can facilitate a media that generates a culture of rational and independent thought.
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By Brown, Brock at Oct 07, 2009 07:10 AM
Mr. Evans,
I have a concern with the Parecon movement that has taken hold of ZMag. Imagining a new society has been going on since the beginning of time. But to criticize Media Lens for not "proposing" an alternative is hollow. You just made up a possible alternative that may be unworkable. You "envision" some future,then "create" what it might look like, then accuse others of not "creating" some future. A critique of teh present system DOES NOT need an alternative vision. This logic would lead all criticism of all things open to the counter charge that the new vision is a "utopian" vision which will never come to be. How can people defend a future that has not happened. the present exists and can be criticized. The "visionnaries" of the world, in which few predicted correctly, are valuable but not as valuable as they think. In a true democracy the future will unfold out of legitimate criticism of the existing order followed by decisions around competing alternatives. I respect critics for their insights about the nature of the present. Noam Chomsky for instance rarely "envisions" what system he is responsible for "envisioning" while he is critiquing US Foreign policy. Your logic leads us to simply ask him for his alternatives or dismiss him. We should continue to see the value in criticism and prediction separately.
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Re:
By Evans, Mark at Oct 09, 2009 07:04 AM
Hi Brock, and thanks for your comment.
You write that "a critique of the present system DOES NOT need an alternative vision" and I agree. Of course you can do a perfectly good analysis of the media without proposing an alternative economic / political system. And don’t get me wrong, this can be very important work in itself - as with Media Lens’s new book, which is why I recommend it in my review. Such work can lead people to question the system, and that can be the first step towards getting involved in other progressive activities.
So to be clear, my point isn’t that critics MUST propose an alternative alongside their analysis, but rather that in the absence of an alternative to corporate / state media "criticism of, and arguments against existing media loose much of their power" - which is what I write in my review. Analysis and criticism may highlight and clarify problems, but they do not - in themselves - offer solutions to the problem. It therefore follows that if we want solutions we need to go beyond criticism and analysis - hence the importance of developing and advocating long-term vision, such as parecon, as part of our overall strategy.
In the absence of a good alternative proposal don’t be surprised if people read your analysis, agree with you, and then just carry on as before. In my opinion, this position is not as irrational as many on the Left seem to think. In the absence of a solution, criticism can come across as futile, and making the most of a bad situation can seem like the best option. From this point of view to dismiss journalists who ask - "what’s your alternative?" - as a "googly" is, I think, a mistake. It is, it seems to me, a perfectly reasonable question and one, that in the end, does require an answer if we are to address this problem.
By the way, I completely agree with you when you say "the future will unfold out of legitimate criticism of the existing order followed by decisions around competing alternatives". My alternative to capitalism is participatory economics – what is yours? Some may suggest socialism but we know that socialism (centrally planned / market) does not facilitate a media system that nurtures a culture of freethinking. In many ways socialism produces a media that is worse than that found under capitalism. This reality means that, in the absence of an attractive alternative, criticism of corporate media can quite reasonably be dismissed by journalists as a kind of fact of life.
Edwards and Cromwell know that if the journalists at the BBC or the Guardian, or whatever media outlet, suddenly became compassionate about their subjects, or serious about their own journalistic principles, they would be filtered out of the organisation. But Edwards and Cromwell are not the only people who know this - the journalists at the BBC and the Guardian etc. know it also - it’s what they learned at school. To ask journalists to become compassionate in a corporate / state media is to ask them to commit career suicide. Better, I think, to highlight the systemic nature of the problem (as Media Lens do) and then propose an alternative to that system that would actually allow journalists to fulfil their social and professional obligations.
However I don’t think it is accurate to say that Chomsky doesn’t propose alternatives to capitalism alongside his analysis of American foreign policy. For example, see his "Government in the Future" in which he advocates libertarian socialism - which incidentally is the tradition out of which parecon developed.
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