Z Quote

The special importance of propaganda in what Walter Lippmann referred to as the manufacture of consent has long been recognized by writers on public opinion, propaganda, and the political requirements of social order. Lippmann himself, writing in the early 1920s, claimed that propaganda had already become a regular organ of popular government, and was steadily increasing in sophistication and importance. We do not contend that his is all the mass media do, but we believe the propaganda function to be a very important aspect of their overall service.