Media critics often say that visual images trump words. The claim makes some sense: Pictures have major impacts on how we see the world. And weâ€™re apt to pay less attention to photo captions or the voice-overs that accompany news footage on TV screens.
But when images meet the eye, our reactions depend on our sense of context. The same news outlets that select certain photos and video snippets also influence how we look at what we see. The pictures can have political clout because of prevalent assumptions and attitudes largely shaped by media.
Many people reacted strongly to President Bushâ€™s â€œtop gunâ€ imitation when he jetted onto an aircraft carrier near
Letâ€™s say a magazine photograph, taken in a war zone, shows a mother holding a baby covered with blood. Two people -- looking at the same photo -- could perceive the suffering quite differently. One might see an unfortunate-though-unavoidable casualty of war. Another might see a victim of a war crime.
If the finger of blame can be pointed in a direction we already distrust or despise, then outrage is likely. If the apparent perpetrators are amorphous or held in high esteem, then weâ€™re more likely to shrug. (Thatâ€™s life. Bad luck. War is like that.)
â€œPhotographs of an atrocity may give rise to opposing responses,â€ Susan Sontag comments. â€œA call for peace. A cry for revenge. Or simply the bemused awareness, continually restocked by photographic information, that terrible things happen. ... Information about what is happening elsewhere, called â€˜news,â€™ features conflict and violence -- â€˜If it bleeds, it leadsâ€™ runs the venerable guideline of tabloids and 24-hour headline news shows -- to which the response is compassion, or indignation, or titillation, or approval, as each misery heaves into view.â€
Sontagâ€™s book â€œRegarding the Pain of Othersâ€ is a challenge to common assumptions about the powerful effects of camera work, whether in print or on television or on museum walls. A strength of the book is that it helps to clarify the social role of the photograph: â€œits meaning -- and the viewerâ€™s response -- depends on how the picture is identified or misidentified; that is, on words.â€
Published four months ago, the book points out: â€œIn the current political mood, the friendliest to the military in decades, the pictures of wretched hollow-eyed GIs that once seemed subversive of militarism and imperialism may seem inspirational. Their revised subject: ordinary American young men doing their unpleasant, ennobling duty.â€
Sontag notes: â€œThe image as shock and the image as cliche are two aspects of the same presence.â€ Later on, when she acknowledges that â€œharrowing photographs do not inevitably lose their power to shock,â€ Sontag immediately adds: â€œBut they are not much help if the task is to understand.â€
The publication date of â€œRegarding the Pain of Othersâ€ came just days before the
With its thoughtful explorations of visual images in a world of war and deprivation, hopefully Sontagâ€™s latest book will disrupt some pat assumptions. Photographic images â€œcannot be more than an invitation to pay attention, to reflect, to learn, to examine the rationalizations for mass suffering offered by established powers,â€ she concludes. â€œWho caused what the picture shows? Who is responsible? Is it excusable? Was it inevitable? Is there some state of affairs which we have accepted up to now that ought to be challenged?â€
Such questions are crucial. We should strive to come up with honest answers -- and take appropriate action.
For a transcript of